Warming up an email address for email marketing, newsletters, or cold emailing with tools like Unfiltered.ai
can significantly improve deliverability to Gmail and G Suite recipients.
When you send emails from a new or inactive address, it lacks a sender reputation, which is crucial for email service providers like Gmail to determine the legitimacy of your messages. Warm-up tools
help build this reputation gradually by gradually increasing the sending volume, maintaining positive engagement metrics, and avoiding sudden surges that may trigger spam filters.
By following a warm-up process, you establish trust with email providers and demonstrate that your emails are wanted and relevant. Unfiltered monitor engagement metrics like open rates, click-through rates, and spam complaints to ensure your emails maintain good engagement levels. Additionally, it provides testing and monitoring features to assess deliverability, simulate recipient behavior, and identify potential issues. Unfiltered also assists in managing the gradual list-building process, ensuring a controlled inflow of new subscribers, which avoids raising suspicions and negatively impacting deliverability.