A good email bounce rate is typically considered to be below 2%. This low rate is desirable because it indicates that you send emails to valid and active recipients, ensuring your messages reach the right audience.
A high bounce rate can harm your sender's reputation, impacting email deliverability
and potentially causing your emails to be marked as spam or blocked. Also, reducing bounce rates can lead to cost savings by optimizing your email campaign expenses.
An email warm-up tool like Unfiltered.ai
can help lower bounce rates by gradually establishing a positive sender’s reputation with email service providers. These tools allow you to send emails incrementally, starting with a small volume and increasing it over time.
By mimicking natural email behavior, warm-up tools reduce the likelihood of triggering spam filters. They also monitor recipient engagement, helping you identify which emails engage recipients and which might be bouncing or going unopened.
Additionally, warm-up tools assist in list cleaning and identifying invalid or inactive email addresses, reducing bounce rates and improving email deliverability.