has never been as important as it is today.
To protect users, email servers employ a variety of authentication methods to ensure that no spam or malware emails enter inboxes.
But they’re not always the best at it.
For salespeople, this means that sometimes that perfectly crafted and relevant cold email
may not make it through due to technicalities.
To avoid ending up in your prospect’s spam, one thing you need to do is make sure that your email is authenticated as well.
And there are three ways you can do this.