Email deliverability is a necessary metric for any email marketer and salesperson, as it determines your email campaigns' success. It refers to the ability of an email message to be successfully delivered to its intended recipient.
Successful email delivery means the message has been delivered to the correct mailbox on time with the right content.
To ensure successful email deliverability
, a marketer or salesperson must consider many factors, such as email content, the sender’s reputation
, and the recipient’s email server settings.
Poor email deliverability can result in emails being blocked by the recipient’s email server or, even worse, being marked as spam.
Email deliverability is a complex and ever-changing process. Staying on top of the latest trends and best practices is essential to ensure your emails reach the intended recipient.
Understanding the fundamentals of email deliverability and taking appropriate steps to improve it can help ensure that your email campaigns reach the right people at the right time with the right message.