How to Set Up a Dedicated Sending Domain

Get familiar with the importance and process of setting up a dedicated sending domain. From how to choose the right domain name for your account, and understand why it's important!
Setting up a dedicated sending domain is an important step in gaining control over your email reputation and ensuring better deliverability of emails.

Whether you are new to the world of email marketing or an experienced professional, having a dedicated sending domain can take the guesswork out of how emails will be received by your audiences.

In this blog post, we will explore what a dedicated sending domain is and why it’s beneficial before exploring how to set one up correctly – complete with tips for success!

What is a Dedicated Sending Domain?

A dedicated sending domain is a distinct and exclusive domain name that a company uses specifically for sending emails. This practice enhances the sender's reputation with email services and recipients.

By utilizing a dedicated sending domain, emails appear to originate exclusively from the brand associated with that domain, reinforcing the sender's identity and trustworthiness.

Creating a dedicated sending domain is straightforward, and open to any sub-account, agency, or company. This exclusive domain establishes a clear and consistent sender identity, helping to establish a positive email sender reputation.

This, in turn, contributes to higher deliverability rates and reduced chances of emails being marked as spam or email bounce, ultimately fostering a more effective and reliable email communication channel for the brand.

Why is it Important to Create a Dedicated Sending Domain?

Creating a dedicated sending domain is crucial for several reasons, primarily revolving around establishing and maintaining a positive reputation in the realm of email communication.

Firstly, a dedicated sending domain allows an organization to present a consistent and recognizable sender identity. This consistency is key in building trust with both email services and recipients. By using a domain exclusively for sending emails, the brand reinforces its legitimacy, making it less likely for messages to be flagged as spam.

Secondly, having a dedicated sending domain contributes significantly to email deliverability. Email service providers assess sender reputation to determine whether an email should be delivered to the inbox or relegated to the spam folder. A dedicated sending domain, when managed responsibly, helps maintain a clean reputation, increasing the likelihood that emails will reach the intended recipients.

This is especially important for marketing campaigns, transactional messages, and other critical communications companies want to ensure are received and acted upon.

Moreover, a dedicated sending domain provides more control over email authentication processes, such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). These authentication mechanisms enhance the security of email communication and further validate the sender's identity.
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How to Create a Dedicated Sending Domain?

You can create multiple sending domains under your account and make one active.

  1. Navigate to Settings - > Email settings - > Email Services
  2. If you are in the LC email system, you can find the Dedicated domain button, else please switch to the LC email system to create a custom sending domain.
  3. Click the 'Dedicated domain' button
  4. Add your domain details

Here are instructions for the most popular providers:

Next -Verify Domain
Apply your new DNS records to your company’s DNS provider’s platform to activate the sending domain. Every domain host will have a slightly different method of doing this.

Note: The propagation process can take up to 24 hours. If it has been longer than 24 hours please double-check your DNS settings by following the process above.

How to Choose a Sending Domain Name for my Account?

It's a good idea to go with a unique subdomain that isn't being used for anything else.

A subdomain is basically like a sidekick to your main domain. It's like a little sibling that's part of the same family but has its own unique identity.

For example, if your dedicated sending domain only going to be used for marketing purposes, it could be:


Overall, taking the time to set up a dedicated sending domain can provide a lot of advantages for businesses looking to strengthen their email reputation and ensure deliverability. It shows appreciation to the customer so that they can continue to trust you as a reliable source of communication.

Plus, it saves countless headaches down the line when troubleshooting any potential spamming issues since it provides heightened visibility and control through authentication protocols.

Follow the steps outlined here and give yourself and your organization the confidence of knowing you have taken all the right measures when seeking out an optimal client-to-business relationship.
Improve your email deliverability now.
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