Deliverability Rate refers to the percentage of sent emails that successfully reach their intended recipients' inboxes. It is a critical metric that plays a key role in the effectiveness of your email marketing campaigns.
High deliverability rates are indicative of a clean and healthy email list, confirming that your emails are landing in the right inboxes. Conversely, a decline in deliverability rates may signify that your emails are being marked as spam or that you're sending messages to invalid email addresses.
To calculate the deliverability rate, you can use the following formula:Deliverability Rate = (Number of Delivered Emails / Total Number of Emails Sent) x 100
As for what constitutes a good email deliverability
rate, while achieving 100% deliverability is the ultimate goal, it may not always be attainable due to various factors. Therefore, seeking a deliverability rate of around 99% is recommended, allowing for some margin of error or irregularities in your email list.
However, if you consistently observe a deliverability rate of 97% or lower, it's a signal that you need to investigate potential issues. In such cases, consider conducting an audit of your email marketing practices, assuring you're giving yourself the best chance at email campaign success.