An email warm-up tool is a software or service designed to help improve email deliverability and inbox placement by gradually establishing a positive sending reputation for a new or inactive email address.
You must warm up your email because it tells protection methods that prospects have such as email firewalls
that your account is not just being used to send out emails, but is also receiving and participating in conversations. Especially when you’re first starting out your outreach and polishing y
our cold outreach
, you need to keep your engagement levels up.
Warming up your email can be done manually, via seeding to your team members or people you know that will respond and create conversations, or you can automate it with a tool. These are known as email warm up tools
High email engagement levels, not possible via manual seeding, will protect you from landing your email in spam. An email warm up tool generates automated conversations that signify to email protection methods that your email is not merely used to send out spam.
Additionally, it allows you to increase the number of emails you send out slowly. On day 1, you cannot send 1000 emails – you need to start lower. Over time and with the warm-up tool in place, your email builds email deliverability
, and credibility, allowing you to send out more.
And there are several more benefits to warming up your inbox: