As it says above, warming up your email means making sure it avoids the spam box.
If you’re interested in making sales or reaching out to prospects, you need to ensure your email ends up in the right place. Having a clever subject line
or amazing email copy is not enough to make sure your email is read.
If your sender reputation, new address, or domain is not positive, you will end up in the spam
box, no matter what. And then your email will really not be read.
This means all the time spent perfecting your messaging and subject line, and researching your prospects to personalize that email, was for naught.
In the past, you might have been forgiven for thinking that whether your email ended up in your prospect's spam folder was beyond your control. But this is no longer the case.
In the 2020s, ensuring your email lands in your prospect’s inbox is possible and something you can ascertain. It is up to your email copy and subject line to grab their attention to make a good first impression.
So long as you follow some do’s and don’t’s of email domain warming, you can ensure that you will always land in the inbox.