Spam Trigger Words to Avoid in 2023

Many of us probably received already a spam email, which was already pushed to the spam folder without further ado. And when we read these emails, it’s often pretty evident due to the choice of words that the email is a scam.

Now, what does that mean for cold emailing or email marketing?

If you send such emails, you know you are not a spammer and don’t want to scam your contacts.

Still, your emails can go to spam. You could avoid the most obvious spam words, but do you know that so many words can trigger spam filters?

This list of spam trigger words 2023 will give you a wide range of words you should check and avoid to keep your email deliverability in good shape.

Spam trigger words are words or phrases commonly used in spam email messages that can cause an email to be flagged as spam by email filters.

Examples of spam trigger words include "Viagra," "free money," "work from home," "earn extra cash," and "get rich quick." Other examples include "100% guaranteed," "bonus," and "Congratulations!" "Congratulations! You have been selected," "click below," and many more.

These words are often used in an effort to trick recipients into opening or interacting with the email, which is why spam filters often flag them as suspicious.

You can use this list to reduce spam words in your cold emails to avoid being marked as spam.

Also, refer to our email warm-up guide for more.

However, keep in mind that not because you have one word from this list in your email, you’ll be marked as spam. Often, the combination of several spam words and the formatting lets the email go to spam.

Try to reduce your amount of spam words to zero. If not possible, your email should not contain more than 3-4 spam words.

Have Unfiltered warm-up your domain and keep your emails out of the spam folder.