When it comes to email outreach, whether it's cold emailing, email marketing, or sending out a newsletter, one of the biggest mistakes you can make is trying to sell to your recipients right away.
Instead, focus on building a relationship with your reader by starting a conversation and providing value. You can do this by sharing relevant and useful information or insights, addressing pain points or challenges your reader might be facing, or offering helpful resources or tools.
It's also important to personalize your emails by researching your recipients and tailoring your messaging to their specific interests, needs, or preferences. This can help increase engagement and response rates, and improve your sender reputation over time.
By taking a more thoughtful and strategic approach to email outreach, you can not only avoid coming across as spammy or salesy, but also build trust and credibility with your audience, and ultimately drive better results for your business.