Manual email warm-up is the hands-on approach where a marketer or a designated team member gradually sends emails from a new or underused domain to a small, targeted list over a specific timeframe.
This method helps to build trust with internet service providers
(ISPs) and establish a positive reputation for your domain name.
But this process requires patience and consistency, as you can only increase the volume of sent emails by a small percentage each day.
This is how you can start a manual email warm-up:
- Ask friends and family for their email addresses and build a list.
- Send emails one by one. Make sure to send content that fits your brand's old newsletters or cold emails.
- Ask your friends and family to send positive replies.
- Repeat every day, and increase the amount of new emails you send to.