How to Improve Email Health Score

It might sound funny to talk about health related to email, but a healthy score is essential when it comes to email deliverability and making sure it lands in your prospect's inbox.
With the growth of digital communication, email has become an integral part of our daily lives.

Email is the preferred way to reach out to people through personal or business communication.

However, it can be a significant issue if your emails are not reaching the intended recipients.

That’s why ensuring that your email deliverability health score is up to par is essential.

This blog discusses the best tips and tricks to improve your email deliverability health score and ensure your messages reach their intended audience.

What is Email Health Score?

An Email Deliverability Health Score is a metric that measures the likelihood of an email reaching its intended recipient.

It is based on various factors, including the sender reputation, email content, and technical setup.

Email deliverability health scores can help marketers and email service providers identify potential deliverability problems and optimize their campaigns for maximum inbox delivery.

Generally, it is calculated by measuring various signals such as bounce rate, spam rate, open rate, click-through rate, and unsubscribe rate. The higher the score, the better the deliverability of the email.

Why is Email Health Score Important?

The email health score is important because it directly affects the deliverability and effectiveness of your email marketing and sales campaigns.

A high Email Health Score indicates that your emails are more likely to reach the recipients' inboxes, maximizing their visibility and engagement.

It improves your sender's reputation. Email service providers evaluate the reputation of your domain and email-sending practices to determine whether your messages are legitimate and trustworthy.

A positive sender reputation increases the likelihood of your emails bypassing spam filters and reaching the intended recipients' inboxes.

Also, a high Email Health Score enhances your email deliverability rates. When your emails consistently reach the inbox, you have a more meaningful opportunity to engage with your audience, drive traffic to your website, and generate conversions.

Lastly, maintaining a good email health score helps you ensure the quality of your email list. You can identify and address potential issues, such as high email bounce rates or inactive subscribers, by monitoring your score.
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How to Check My Email Health Score?

You'll need to use an email testing tool or email health checker to check your email health score. These tools can measure various metrics, such as deliverability, reputation, IP address, spam score, etc.

They will then generate a report that gives you an overall score based on these metrics.

The most popular email testing tools include Litmus, Email on Acid, Mail Tester, and GlockApps. All of these tools have free versions available, as well as paid versions with additional features.

After signing up for the service and entering your email address, the tool will generate a report with your overall email health score. For more detailed information on each metric, you can also use the same tools to analyze the individual components of your score.

This will give you insights into each factor and help you determine what changes you need to make to improve your score.

Finally, remember that your email health score is not a static number. You should regularly check your score and make adjustments to ensure your emails reach your subscribers or leads.

Improving Email Health Score

how to improve email health score

Establish an Email-Sending Schedule

Establishing a consistent email schedule is crucial for improving your email health score and maintaining a positive reputation. By adhering to a regular sending rate and frequency, you can minimize the occurrence of spam complaints, which could harm your sender's reputation.

A well-defined schedule lets you effectively track and analyze your email performance. This allows you to identify patterns, trends, and areas for optimization and can make informed adjustments to your email marketing or cold emailing strategy.

Also, having an organized schedule ensures that you send your emails at optimal times. By strategically timing your communications, you increase the chances of capturing your recipients' attention and driving higher engagement rates.

Manage Your Lists

Managing your lists is essential for improving your email health score because it helps ensure that your emails are being sent to people interested in receiving them.

Keeping your lists up to date ensures that your emails are not delivered to people who no longer wish to receive them, which can reduce bounce rates, unsubscribed, and spam complaints.

Additionally, having a clean list can improve your sender reputation, resulting in higher email deliverability and higher engagement rates.

Monitor Email Metrics

Monitoring email marketing metrics is vital for improving an email health score because it allows marketers to gain insights into their campaigns' performance.

Marketers and Salespeople can identify areas of improvement and adjust their email programs accordingly by tracking metrics such as open rate, click rate, bounce rate, and unsubscribe rate.

Tracking metrics over time can help marketers better understand their customers’ preferences and develop more effective email campaigns.

By monitoring email metrics, marketers and salespeople can make more informed decisions on improving their email health score and increasing their return on investment.

Send Relevant Content

Sending relevant content is instrumental in improving email health scores because it increases the likelihood that the recipient will engage with the content.

When recipients open, click, and convert on emails, it signals to email service providers that the email is relevant and valuable, and can lead to higher deliverability and better email health scores.

Also, sending relevant content can boost open and click rates, leading to higher engagement and better deliverability.

Optimize Subject Lines

Ensuring your subject lines are descriptive, specific, and attention-grabbing is crucial for boosting your email open rates. By crafting compelling subject lines that accurately depict the email's content and entice the reader, you can significantly enhance open rates, click-through rates (CTRs), and conversions.

An appealing and informative subject line is crucial in driving engagement and maximizing the effectiveness of your email campaigns. It helps recipients understand what to expect from the email and encourages them to open and explore further.

Additionally, optimizing subject lines is essential to prevent emails from being marked as spam. You safeguard your email health score and maintain a positive sender reputation by avoiding misleading, spammy subject lines or spam-trigger words.


Improving your email deliverability health score is not a one-time task. It requires constant attention, proactive maintenance, and a lot of testing.

It’s an ongoing process that requires you to stay on top of all the best practices and ensure you’re following them throughout your email campaigns. It’s also important to keep track of your email metrics and watch for changes in your deliverability rate or reputation.

By improving your email deliverability health score, you can ensure your emails get delivered to the right inboxes and that your campaigns are successful.

With Unfiltered, you can be sure that your health score is high due to automated campaigns through which Unfiltered will positively interact with your email campaign.
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