Google is cracking down on spammers, but you might get caught in the crossfire. The tech giant is now requiring all users who send more than 5,000 emails per day to comply with its new rules or risk their email deliverability.
It's crucial that you act on this to ensure seamless deliverability.
Trust us, we know. Whether you're a solo creator, running a newsletter, or you're a brand sending cold email blasts to prospects, make sure your channel doesn't get jammed.
Marcel Becker, senior director of Product at Yahoo
, emphasized the importance of collaboration in ensuring the safety and security of the email experience for all users, regardless of their email provider. He expressed Yahoo's commitment to working with Google and the broader email community to make these sensible and impactful changes to the new industry standard. These changes ultimately help to create a safer and more efficient email environment for users worldwide.
When it all starts: Google will start enforcing the new policy in February 2024, so you have pretty much an entire quarter to set everything up if you haven't already.
Here’s what businesses and email marketers need to know about the changes. Read on!