A critical factor in improving email deliverability is the consistency of your email campaigns. Email service providers closely monitor the regularity of your email sending schedule when deciding whether your emails land in the inbox or spam folder.
Inconsistent email sending can lead to sending spikes, which are abrupt increases in the number of emails you send at once. These spikes can trigger alarms with spam filters and have a negative impact on your sender reputation
The timing and frequency of your email campaigns are of paramount importance. The right timing and frequency depend on various factors, including your industry, the type of email campaign, and your recipients' behavior. For example, marketing emails
may have different optimal send times compared to transactional emails.
Consider industry-specific data when setting your sending schedule. Research from Brevo
, for instance, suggests that different industries may have specific optimal days and times for sending emails. Aligning your sending schedule with these industry best practices can increase the likelihood that your emails are opened and engaged with.
Maintaining a steady sending frequency is crucial for eliminating erratic email bursts. This consistency helps gain the trust of email service providers, as they see your email sending as more reliable and less likely to be associated with spammy behavior.
By adhering to a regular sending schedule that suits your audience and industry, you not only boost your email deliverability but also increase the chances of your emails being noticed and acted upon.