Warming up a new domain is important if you want to avoid having your emails flagged as spam or sent to the recipient's junk folder.
Let's face it, we've all been guilty of ignoring emails in our spam folder.
Don't let your emails suffer the same fate!
To establish a positive sender reputation, starting with a low email volume and gradually increasing the frequency and volume over time is essential. It's like starting a new workout routine, you can't expect to run a marathon without training first.
The same goes for cold email campaigns, you need to build up your reputation before sending a large volume of emails if you want to have a good cold email deliverability
It is also important to follow best practices and keep in mind how many cold emails to send per day
to keep cold email deliverability
and guarantee your campaign's success.
During the email warm-up
period, there are some best practices you need to follow to ensure success. Use a clear and concise subject line that accurately reflects the content of your email. Avoid spam trigger words that can get your email flagged as spam. And most importantly, provide a clear opt-out option to build trust with your recipients.
Monitoring your email metrics is also critical during the warm-up period. It allows you to gauge your strategy's effectiveness and make necessary adjustments. Don't be afraid to pivot and try new approaches if your open, click-through, or bounce rates are not where you want them to be.
Warming up a new domain helps establish trust with ISPs and email clients, increasing the chances of your emails being delivered to the recipient's inbox.
Don't rush the process. Take your time, and follow the best practices.
And remember, just like any new relationship, building trust takes time and effort.