What is an Email Alias?

In this blog we learn what is the meaning of email alias and how sales reps can use them to their advantage.
Are you a startup or small business owner looking to organize your communication?

Email aliases can help!

A booming email strategy requires everything from feedback, customer inquiries, sales opportunities, and other forms of information must be collected and routed efficiently. And that’s where email aliases come into play.

Read on to get a detailed overview of what an email alias is, how they work, advantages of setting up one for your company - all essential knowledge needed for any startup or small business owner today.

What does Email Alias Mean?

An email alias is an alternative email address that forwards emails to a primary email address.

With an email alias, you can create multiple email addresses that all deliver emails to the same inbox.

For example, if your primary email address is john@salespipe.com, you can create an email alias, such as sales@salespipe.com, that forwards emails to john@salespipe.com.

An alias is helpful when employees play various positions within a company since it enables all emails, regardless of the role to which they are sent, to go to the employee's primary email address.

This makes tracking emails received easier and guarantees that all employees in various roles receive them. It also facilitates organization because a worker with numerous tasks can quickly check their email when they need to fill a specific position.

Email aliases can be set up through the settings or preferences of your email provider or client, and they typically do not require a separate email account or login credentials.

What is Email Alias Used For?

  • Organizing incoming emails: You can create different email aliases for different purposes, such as personal emails, work-related emails, cold emails, or marketing emails. This can help you keep your inbox organized and prevent important emails from getting lost in a sea of less important ones.

  • Protecting your privacy: If you're hesitant to give out your primary email address for fear of spam or unwanted emails, you can create an email alias to use instead. This can help protect your privacy and prevent your inbox from getting cluttered with unwanted emails.

  • Creating a professional email address: If you're a freelancer or small business owner, you may want to create a professional email address that uses your business name instead of a generic email address. You can use an email alias to do this without having to create a separate email account.

  • Testing email campaigns: If you're running an email marketing or cold email campaign, you can use email aliases to test different subject lines, messages, and designs to see which ones are most effective. In this way also you could protect your cold email deliverability.

  • Signing up for online services: If you're signing up for online services or subscriptions, you may not want to use your primary email address. Using an email alias can help protect your privacy and prevent unwanted emails from cluttering your inbox.
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Email Alias Example

One of the most useful ways for employees is to use aliases to sort their mail.

Using filters or rules, you can automatically sort your incoming emails into folders or apply a label or star/flag, so you can easily find them later.

For example, let’s say you’re John Parker from SalesPipe with the email address John.Parker@unfiltered.ai

To organize your inbox, you could create aliases and filters to sort your mail as follows automatically:

John@unfiltered.ai (for outbound, the address is easy to remember): all mail goes to the "outbound" folder.

John.news@unfiltered.ai (for newsletters or subscriptions): all mail goes to the “News” folder.

The more you’re involved in different departments and projects or using email addresses for different purposes(sign-ups etc.) it makes sense to create aliases to keep your primary inbox clean.

Guidelines for Alias Usage

While using an email alias, keep the following in mind:

To assure you get every email sent to your alias account, check your email provider's settings.

In order to do this, open the settings page for your alias email account, choose "accounts," click "add another email address," and then enter your primary email address.

Choose an alias that makes it apparent who will be receiving emails from the alias.

For instance, if the email alias is for support employees, using support@companyname.com as the first portion of the alias ensures that emailers are aware of which department they are messaging.

To show customers you're a real company with numerous divisions, think about having commonly registered email accounts for each department within a corporation.


In conclusion, email aliases can serve multiple purposes, such as organizing incoming emails, protecting your privacy, creating a professional email address, testing email campaigns, and signing up for online services.

They allow you to keep your inbox organized, protect your privacy, and have more control over the emails you receive.

Whether you're a small business owner, a marketer, or an individual looking to streamline your email management, using email aliases can be an effective tool to achieve your goals.

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