12 Best Sales Outreach Tools For Sales

Find out what sales outreach tools are and which 12 ones you should use for sales. Plus, learn three essential sales outreach techniques to get more leads!
Sales outreach is a critical part of the game, connecting you with potential clients through the art of communication. Yet, the manual effort required for crafting and sending personalized emails can be overwhelming.

This is where technology comes to the rescue with a suite of cold outreach tools, ready to transform your sales strategy.

These tools are not just assistants; they're the secret weapons in your arsenal, making outreach more efficient, engaging, and rewarding. In a world where time is money, these tools aim to save you both.

So, let's dive into sales outreach tools. This curated list will walk you through the options that promise to make your outreach endeavors not just manageable but remarkably successful.

Let's get started!

1- Klenty

Klenty stands out as a highly recommended sales outreach tool that proves effective for burgeoning sales teams seeking enhanced outbound and inbound sales results. The tool operates seamlessly to streamline outreach efforts, generating personalized emails and follow-ups when provided with a list of prospects.

  • Seamless CRM integration
  • In-built template library
  • Real-time tracking
  • Complete customer support

  • Tall Plan: $25 per month
  • Grande Plan: $50 per month
  • Venti Plan: $80 per month

G2 Rating: 4.6/5 (350 reviews)
klenty g2 reviews

2- Overloop

Overloop stands out as a powerful sales automation platform tailored for outbound sales, specifically designed for small and midsize businesses.

It equips users with a range of tools and features that significantly enhance cold email outreach, enabling the discovery of prospects and the creation of automated email sequences and follow-ups.

  • Campaign data analysis
  • CRM integration

  • Essential Plan: $79 per month.
  • Business Plan: $129 per month.

G2 Rating: 4.3/5 (111 reviews)
overloop g2 reviews

3- SalesHandy

SalesHandy streamlines outreach with its user-friendly interface, ensuring high email deliverability, hyper-personalization, cost-effectiveness, and scalability. Professionals across various domains can automate their outreach campaigns effortlessly, achieving desired goals.

Key Features:
  • Writing assistant
  • Sender rotation
  • Personalized emails
  • Automated follow-ups
  • Unified Inbox
  • Sequence reporting

  • Regular Plan: $12 per user per month.
  • Plus Plan: $27 per user per month.
  • Enterprise Plan: $59 per user per month.

G2 Rating: 4.6/5 (528 reviews)
saleshandy g2 reviews

4- Woodpecker

Woodpecker is a leading sales outreach tool tailored for scalable cold email campaigns, making it a go-to choice for reaching prospects at scale. Notably, the tool boasts a shared prospect database, ensuring each prospect receives emails exclusively from one member of the sales team.

This strategic approach prevents chaos, particularly beneficial for larger sales teams.

  • Integrated prospect database
  • Smart dending and reply detection
  • A/B testing and follow-ups
  • Email verification within compose box
  • TeamcCollaboration dashboard

  • Start-up Plan: $40 per seat/month, allowing outreach to 1,500 prospects monthly.
  • Team Pro Plan: $50 per seat/month, accommodating outreach to 6,000 prospects monthly.
  • Enterprise Plan: Custom pricing, tailored to your enterprise-level needs.

G2 Rating: 4.1/5 (44 reviews)
woodpecker g2 reviews

5- Mailshake

Mailshake stands out as a versatile platform catering not only to sales but also to recruiting and PR needs. Known for its ease of use, this tool simplifies prospect searching, campaign planning, and the creation of personalized automated emails and follow-ups.

Mailshake's flexibility extends to custom campaign settings and the ability to pause automated messages upon prospect response. The tracking feature allows users to monitor email bounces, clicks, open rates, and replies, providing valuable insights into email engagement.

  • Multi-channel outreach
  • Automated processes
  • Lead management
  • CRM integration

  • Email Outreach Plan: $59 per month/user, offering mail accounts from any provider, email personalization, advanced scheduling and throttling, and automated email sequences.
  • Sales Engagement Plan: $99 per month/user, providing a phone dialer, social selling, 10k list-cleaning credits per month, and 10k recipients per campaign.

G2 Rating: 4.7/5 (245 reviews)
mailshake g2 reviews

6- SmartReach

SmartReach stands out as a premier cold email outreach tool for sales, renowned for its simplicity and user-friendly interface catering to both large and small businesses. This tool facilitates the sending of automated email sequences and follow-ups while offering robust personalization options, including the use of conditional statements in email templates.

SmartReach ensures easy campaign analysis with a visual progress bar, allowing users to track campaign status, identify prospects, and manage error rates effectively.

  • Conditional statement personalization
  • Visual progress bar
  • Integration capabilities

  • Standard Plan: $99 per month (5 users), providing essential features for effective outreach.
  • Pro Plan: $149 per month (5 users), offering advanced features, including unlimited A/B testing and timezone detection.
  • Ultimate Plan: $199 per month (5 users), providing comprehensive features such as outreach to unlimited prospects and live support.

G2 Rating: 4.8/5 (34 reviews)
smartreach g2 reviews

7- SendPulse

SendPulse is a top-tier email outreach tool renowned for its user-friendly approach, offering a selection of 130+ email templates and a simple drag-and-drop function for crafting personalized templates. It excels in automating cross-channel outreach campaigns, primarily focusing on emails and SMS marketing.

Noteworthy is the tool's unique "Resend" feature, a time-saving gem for salespeople that resends unread messages to the same prospects with different subject lines.

  • Multi-channel interaction
  • Ready-to-use templates
  • "Resend" feature

  • Free Plan: The tool is free of cost; users only pay for additional packages if required.
  • Paid Plan: Priced at $9.85 per month, this plan enables the sending of unlimited emails to up to 2,500 prospects.

G2 Rating: 4.6/5 (412 reviews)
sendpulse g2 reviews

8- Wiza

Wiza stands out as a specialized tool designed for LinkedIn sales outreach, excelling in building email lists through LinkedIn prospecting. This tool streamlines the process by enabling users to export contacts directly from LinkedIn Sales Navigator to their CRM. Wiza's primary function is to scrape and provide up-to-date contact information, empowering users to connect with relevant prospects effortlessly.

It eliminates manual tasks in LinkedIn Lead Generation, generating hundreds of valid emails with a single click.

Wiza seamlessly integrates with any CRM or marketing platform, facilitating easy sharing of prospect lists among sales teams.

  • LinkedIn sales outreach
  • Contact information scraping
  • CSV export to CRM
  • Chrome extension
  • Email validation

  • Free Plan: Wiza offers a free plan with limited email validation.
  • Subscription Plans: Starting at $50, subscription plans provide expanded features and higher email validation limits.

G2 Rating: 4.4/5 (53 reviews)
wiza g2 reviews

9- PersistIQ

PersistIQ stands out as a user-friendly email outreach app designed with a focus on small teams. Sporting a minimalistic design, this app is easy to master and efficiently supports finding new customers, initiating conversations, and streamlining outreach efforts. PersistIQ excels in creating highly personalized, error-free emails, utilizing its 'Smart' feature to identify and rectify errors and formatting issues.

The app goes beyond emails by offering a built-in dialer for phone outreach and organizing prospects in a smart database based on open replies and statuses. Available as a Chrome extension, PersistIQ facilitates data gathering from other domains and seamless integration with various tools, including HubSpot, Salesforce, Pipedrive, Zapier, Copper, and SalesBlink.

  • User-friendly design
  • Smart email creation
  • Built-in dialer
  • Smart database organization
  • Chrome extension
  • Data gathering

  • Free Plan: Allows users to send 20 emails a day.
  • Growth Plan: $29 per month per seat, catering to expanding outreach needs.
  • Premium Plan: $69 per seat/month, offering advanced features for comprehensive outreach.
  • Custom Plan: Tailored to specific requirements, providing flexibility for unique business needs.

G2 Rating: 4.6/5 (294 reviews)
persistiq g2 reviews

10- MixMax

Mixmax, a leading sales engagement platform, excels in converting prospects into paying customers by seamlessly embedding clear and actionable CTAs (Calls to Action) in outreach emails.

Renowned as one of the best sales outreach tools, Mixmax goes beyond traditional features, improving sales performance, ensuring team alignment, and automating redundant tasks.

This tool empowers users to create logic-based email sequences, schedule meetings, and track analytics for continuous campaign improvement.

  • Embedded CTAs
  • Logic-based email sequences
  • Meeting scheduling
  • Analytics tracking
  • Automated messages and CRM updates
  • Custom rules

  • Free Plan: Basic features available to get started.
  • Starter Plan: $9 per user per month, providing expanded capabilities for individual users.
  • SMB Plan: $24 per user per month, offering enhanced features for small to medium-sized businesses.
  • Growth Plan: $49 per user per month, catering to growing businesses with advanced features.
  • Enterprise Plan: Custom pricing for organizations with specific requirements.

G2 Rating: 4.6/5 (1263 reviews)
mixmax g2 reviews

11- Reply.io

reply io
Reply.io, a meticulously designed sales engagement platform, secures its place on every list, known for its intuitive interface and Chrome extension accessibility. This tool streamlines email and follow-up sequence scheduling, simplifying the process of finding verified emails on professional networking sites like LinkedIn and Sales Navigator.

With outreach capabilities spanning calls, SMS, LinkedIn, and more, Reply.io allows users to monitor activities and campaigns across all outreach channels seamlessly. Key features include email automation, sequencing, and tracking, making prospect management effortless.

  • Email automation and sequencing
  • Chrome extension
  • Multi-channel outreach
  • Dashboard monitoring
  • AI-backed technology
  • Prospecting features

  • Free Plan: Offers 1k data credits per month, AI sequence generator, Chrome extension, and data storage.
  • Starter Plan: Priced at $60 per user per month, includes one mailbox, 10k data credits, Jason AI, basic reports, Pipedrive and HubSpot integrations, email tracking, and advanced data search.
  • Professional Plan: Priced at $90 per user per month, features two mailboxes, 10k data credits, Jason AI, multi-channel sequences, advanced reporting, Salesforce integration, calls, and SMS.

G2 Rating: 4.6/5 (1174 reviews)
mixmax g2 reviews

12- Yesware

Yesware, a top-notch outreach tool for sales, serves as an all-in-one toolkit seamlessly integrated with popular email clients like Gmail and Outlook. This plugin offers a range of email sales tools to enhance efficiency for sales professionals.

  • Email templates
  • Mail merge
  • Automated follow-ups
  • Calendar sync and send later
  • Email tracking

  • Pro Plan: $12 per user per month, offering essential features.
  • Premium Plan: $25 per user per month, includes additional features like unlimited campaigns, colleague calendaring, shared templates, and team reporting.
  • Enterprise Plan: $55 per user per month, providing advanced features such as Salesforce inbox sidebar, bi-directional activity sync, lead/contact import to campaigns, and Salesforce reporting.

G2 Rating: 4.4/5 (811 reviews)
yesware g2 reviews
Improve your email deliverability with Unfiltered.ai

What is a Sales Outreach Tool?

A Sales Outreach Tool is a software or platform designed to streamline and enhance the process of reaching out to potential customers or leads in a sales context.

Sales professionals use these tools to initiate and manage communication with prospects, with the goal of converting them into customers. Sales outreach tools often include features that automate, track, and optimize various aspects of the sales communication process.

Additionally, this tool facilitates the seamless creation and administration of numerous email campaigns while providing tracking capabilities to monitor their effectiveness. These features collectively enhance your ability to interact with prospects in a meaningful way.

Having established an overview, let's explore the ways in which this tool can positively impact and optimize your sales outreach efforts.

Sales Outreach Techniques to Bring in More Leads

Sending Cold Emails

Cold emailing stands out as a powerful method for connecting with prospects, especially in a business landscape where communication often revolves around emails.

To capture the interest of prospects, personalized emails play a key role. Showcase how your product or service can cater to their needs. Experiment with various personalization strategies, such as identifying common interests, mentioning mutual contacts, incorporating the prospect's name in the subject line and body of the email, offering compliments, or congratulating them on their achievements.

Conduct thorough research beforehand, collecting relevant details to include in your email. This could involve insights into the technology they currently use in their organization or understanding their pain points. By demonstrating this knowledge, you convey a strong understanding of their challenges.

Also, you need to keep in mind how to send cold emails without getting blocked.

Craft your email with a focus on presenting yourself as a provider of solutions to address the specific issues they are encountering. This personalized approach increases the likelihood of grabbing their attention and establishing a meaningful connection.

None of this is relevant, if you don't take care of your cold email deliverability.

Qualifying Your Leads

Lead qualification is crucial for understanding whether a prospect is a potential buyer for your product or service. It helps filter out individuals who may lack decision-making authority or whose organizations cannot afford your offerings, ultimately increasing conversion rates.

To qualify leads, start by creating an Ideal Client Profile (ICP).

Look for clients that align with at least one of the following criteria:
  • Your product or service handles their pain point
  • Your sales cycle is in sync with the prospect’s buying cycle
  • Your pricing matches with their budget

Implementing the ideal profile ensures higher-quality leads, allowing your sales team to focus on more promising clients rather than chasing unqualified leads.

Compare prospects against your ICP using methods such as web forms, chatbots, or social media research to gather relevant information and determine their suitability.

Making Personalized Cold Calls

Engaging in personalized cold calls is an art that goes beyond the typical sales pitch. It involves a strategic approach to connect with prospects on a deeper level. Prioritize thorough research to understand the intricacies of your prospects' businesses, challenges, and objectives.

This foundational knowledge allows you to tailor your conversation in a way that resonates with their unique needs.

Crafting a script that integrates personalized elements is essential. Start the call with a compelling opener that directly addresses their pain points or aspirations. This sets the tone for a conversation that is focused, relevant, and immediately captures their attention.

Consider adapting your tone and style to match the prospect's communication preferences. Whether they appreciate a formal or more casual approach, mirroring their style enhances the effectiveness of your message.

Shift the focus from a generic product pitch to a solution-oriented dialogue, articulating how your offerings specifically address their challenges or enhance existing processes.

Reaching Out on Social Media Platforms

Using social media platforms for outreach, especially on platforms like LinkedIn, offers a dynamic avenue to connect with potential prospects. Instead of a direct sales approach, consider positioning yourself as a valuable resource by sharing insightful content that addresses industry challenges.

The focus on building trust becomes paramount. Engage in meaningful conversations, comment on relevant posts, and showcase your expertise in a genuine manner. As prospects observe your contributions and perceive you as a knowledgeable and trustworthy source, they are more likely to reach out when they are ready to explore solutions.

Strategically connecting with professionals on LinkedIn can open doors for meaningful interactions. Tailor your outreach messages to highlight how your expertise aligns with their needs, creating a personalized touch that goes beyond generic connection requests.

The goal is to foster a relationship where prospects feel comfortable turning to you when they are ready to make a purchasing decision.


In conclusion, we've explored a diverse range of 12 sales outreach tools, each with its unique strengths and features. Now equipped with insights into their capabilities, it's time to consider which tools align best with the specific needs of your business.

Check out this comprehensive list of 412 AI sales tools to dive into sales tools even deeper.

Whether you're seeking seamless integration with CRM systems, advanced email tracking, or personalized outreach capabilities, the tools outlined above offer a spectrum of options.

Notably, there are options catering to the requirements of small businesses, ensuring efficiency without a hefty price tag.
Related articles
Improve your email deliverability now.
email deliverability